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Marketing strategy - Animated, talking characters

With broadband steadily becoming more accessible and affordable to Internet users, finally the possibilities of utilizing rich media and interactivity in marketing are starting to become a reality.

In a previous article published last year, I covered using audio marketing as a strategy to help make web sites a little more personal. I've noticed over the months that more and more site owners are using the technology; but usually this has been confined to small operators wanting to establish a more human presence.